Media Communication Strategies : lexicon

– Agenda Setting Agenda setting is a concept where the issues the public believes are important, are decided by the media. Agenda Setting is first mentioned by Maxwell McCombs and Donald Shaw in 1972. It was introduced when they conducted a survey for the 1968 U.S Presidential elections to figure out what issues were important at the time for voters. What they found was that the issues important to voters were the same issues mass media were reporting as important. Basically, media decides what issues the public will focus their attention on, which makes the public believe those issues are … Lire la suite de Media Communication Strategies : lexicon